Business Card Magnets: Stick It Like You Mean It

What's A Business Card Got To Do

The business card magnet is the next logical step from the standard business card. Let's face it. When you give someone a business card, it goes straight to his wallet or her purse. That card of yours is lucky if it ever gets noticed again. So what's a business card got to do to get noticed around here? Simple: become a magnet so the person would keep it someplace else other than at the bottom of a very large purse.

Here are some basic facts about business card magnets:

• Blank adhesive cards are made in 48 hours or less. Anything with a graphical design on it would certainly take much longer. So plan carefully, and make sure that the design is final before asking the manufacturer to go ahead and start making them.
• Common places where you can keep business cards are on refrigerator doors, on filing cabinets, right beside the PC, etc. So with business card magnets you're giving your company more exposure than you are with regular business cards.
• Some design companies will only allow you to choose from a number of business card templates. Others will permit you to design your own business card layout. Be wary of this. While templates are faster to design and manufacture, a unique business card is still the best way to go if you're looking at a long-term business plan.

You Never Know

A business card magnet is a clever and foolproof way to advertise your business. If anything, any serious business person should get himself or herself a set of business card magnets to hand out to prospective clients. You never know when you might need them, right? But while business card magnets are more expensive than regular business cards, they're definitely worth the price.