Business Card Logos: Says Anything and Everything

He said, She said

They say online. We say online and offline.

People tend to forget we’re still living in the real world. As much as the futures of online businesses look promising, it’s still stuff that happens in the real world that counts. Who’d consider virtual money as real payment, right? So no matter what people say, or how much they try to go against it, business cards still go a long way into helping your company accumulate attention and exposure.

Here are some basic facts about business card logos:

• Business cards aren’t all just about graphics and layout. It’s the brain that you put into the design itself that pays off big time. In this case, logos are still the tried-and-true approach into putting a recognizable face alongside your company’s name.
• Be creative. Do something wacky and eye-catching. For example, let’s say you’re designing a logo for a graphics design company. Your company. Instead of a logo of a person painting on a PC monitor—can anything be more ordinary than that?—why not, say, a fish? It’s new, it’s unique, and it says a lot about your company’s knack for creativity.
• Leave business cards everywhere. In your friend’s house, in your friend’s friend’s house, on your Facebook profile, on the bulletin board of the local Laundromat near your place. You never know when somebody will need the service that your company provides.

Brand of Service

Remember these words and you’ll do fine: make it memorable and attention-grabbing. The business logo should be able to communicate to a prospective client in such a way that any number of words said could never add up to. Once they see the logo they should be able to recognize it’s you, your company, your unique brand of service. A logo that can do that is the kind every sane business person wants to have.